Activation: eToro to change price of AS Monaco's shirt based on actions during a match

eToro, a digital trading platform founded in Tel Aviv (ISR), has activated its partnership with AS Monaco FC and is launching the "Le Cours du Match" (the course of the game) operation on the occasion of the reception of RC Strasbourg Alsace (Matchday 29 of the 2022-23 Ligue 1 Uber Eats season, on Sunday 02/04/2023), announced the club on 28/03/2023. The activation will see the price of the Monegasque club's shirt evolve in real time during the match, "thus following the codes of trading."

"The value of the promotion will fluctuate throughout the duel between Monaco and Strasbourg depending on how the match goes. The more the match goes in favour of the Monaco players, the greater the promotion will be. This unique initiative will allow the most discerning players to win up to 50% off the price of the shirt," explained AS Monaco. Among the game actions that can influence the price are goals, passes, duels won, shots on target, fouls committed or balls lost.

eToro, a partner of AS Monaco since 2020-21, has been the main shirt sponsor of the Monaco club in the Ligue 1 Uber Eats since…