Formula 1: a sponsorship deal with Paramount+ in addition to media rights agreement with Netflix

News Tank Football - Paris - News #286071 - Published on 13/04/23 at 14:00
©  FOM
Paramont+ and its Rabbit Hole TV series displayed on the Albert Park signage - ©  FOM

Paramount+, the VoD service of the US media conglomerate Paramount Global, has become an official partner of Formula One Group from 2023 as part of a "multi-year promotional deal," announced Formula One Management on 12/04/2023.

The partnership began at the Australian Grand Prix in Melbourne on 02/04/2023, with Paramount+ promoting its Rabbit...

©  FOM
Paramont+ and its Rabbit Hole TV series displayed on the Albert Park signage - ©  FOM

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