The International Rugby Board (IRB) changes its name to "World Rugby"

News Tank Football - Paris - News #28635 - Published on
©  D.R.
©  D.R.

The International Rugby Board has changed its name, and is now called "World Rugby", announces the body, on 18/11/2014. "Today’s launch embodies our mission statement to grow the global Rugby family beyond our traditional family and fan base and reflects the federation’s evolution from Rugby regulator to Rugby inspirer," said Bernard Lapasset, chairman of the world body, on 18/11/2014.

A new logo will be presented on 22 and 23/11/2014, during international matches. "Our new brand certainly stands out and enables us to promote our consumer-facing properties in a way that they will be more appealing and impactful to the sport’s growing global fan base," said World Rugby. Digital platforms of the regulatory body have been renamed "worldrugby.org" and "worldrugby"to th.

  • These changes to the name and logo were made during the Rugby World Conference and Exhibition in London, which brought together 700 delegates from 60 countries to discuss the future of rugby, such as the 2015 Rugby World Cup or the Olympics in 2016, said the body on 18/11/2014.
  • Rugby has seen an explosion in the…
©  D.R.
©  D.R.

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode