Marketing: 83% of French people believe sponsorship is useful for sport (Sporsora study)

• 84% of French people think that sponsorship makes brands more likeable when they are partners in sport;
• 83% believe that sponsorship is useful for sport;
• 80% are interested in sport;
• 78% have a good opinion of sponsorship;
• 72% consider sponsorship more effective than advertising.

These are the main trends in the results of the study "The...