Agencies: VMATCH, founded by Hervé Bodinier, launches a division dedicated to luxury brands

VMATCH, a consultancy agency dedicated to "collaborative partnerships in and around sport and entertainment" has launched "VMATCH Luxury" a division specialised in premium and luxury brands on 17/04/2023.

"More and more luxury brands are interested in sport and partnerships to communicate, in order to work on their brand image, promote their products or simply engage new targets through social media, content and events. And more and more properties are looking to seduce luxury and premium brands," said the agency created by Hervé Bodinier in 2021.

"VMATCH Luxury provides brands with support in their partnership strategy, whether to choose a sport and the associated asset, to negotiate the rights and budget until the deployment of activations with their customers and fans. Our value proposition will allow major properties (talents, athletes, events, promoters, teams or institutions) to integrate the specific expectations of luxury and premium brands, and thus create new rights and activations together, imagine engaging content and develop hospitality programs and money can't buy…