US Soccer: Sportfive responsible for distributing global media rights (outside the USA) from 2023

French marketing agency Sportfive has entered into a partnership with US Soccer for the distribution of international media rights, outside the United States, to US Soccer matches and competitions as part of a "multiyear partnership," announced the body on 17/04/2023.

These rights include the matches of the US men's and women's teams, the Shebelieves Cup (an invitational tournament held in the US between four women's teams) and the club competitions organised by US Soccer. These rights were previously distributed by the UK agency IMG under an eight-year agreement for the 2015-2022 cycle.

"Sportfive is the world's leading agency for soccer rightsholders, with over 30 years' experience providing services including marketing, sales, and rights management. In Europe, the agency is the lead marketing partner of more than 70 soccer clubs across all leagues and federations. Meanwhile, since 1993, Sportfive has exponentially increased the value of Asia's football federations and also works with select rightsholders in Africa," explained the American federation.

"US Soccer is successfully…