Web3: Nike releases its first digital footwear collection on its dedicated platform ".Swoosh"

Nike has unveiled plans to market its first collection of digital footwear on its Web3 platform ".Swoosh" dedicated to the creation and sale of digital assets, on 18/04/2023.

The "Our Force 1" collection, co-created by the .Swoosh community, comes in the form of two digital boxes. Each box is priced at $19.82 and contains an Our Force 1, "a digital version of an iconic Air Force 1", which purchasers can customise by choosing the Air Force 1 (AF1) model of their choice released between 1982 and 2006. "In the New Wave box, members could unlock a classic archive from 2007 or later, or an expressive, custom AF1 with a more futuristic twist," explained Nike.

Each box will allow purchasers to "unlock utilities in the coming months for special access to physical products and experiences," said the brand. The sale will begin on 01/05 for those selected at random from the 330,000 ".Swoosh" members, while the "general access" sale will open on 03/05/2023.

"The OF1 collection shows how Nike will continue to innovate at the intersection of play and culture for the future of sports," said Ron…