Scotland: UK chocolate brand Mars extends its partnership with the Federation until 2018

The UK chocolate brand Mars extended its partnership with the Scottish FA for four years, announced the federation on 18/11/2014. Both parties have been linked since 2011, and now until July 2018. The Mars brand is also an official partner of the Scottish national team directly, as well as also the English FA until 2018.

With these partnerships, Mars is committed to continue its "Just Play" initiative, created in 2011 with the English FA, which aims to increase the number of adults playing football in England. "Adult participation is a key strand of our One National Plan, particularly among over 35s, and with the support of the best loved Mars brand, we have rejuvenated the interest of players who have lapsed for a variety of reasons," said Jim Fleeting, Scottish FA director of football development, on 18/11/2014.

The "Just Play" programme of Mars UK

• March launched the "Just Play" programme in partnership with the English FA in 2011. It is a recreational soccer program open to anyone 16 years and older: persons can register for free online for one or more sessions during the year…