Paris 2024: LVMH (luxury products) confirms ongoing discussions regarding a potential partnership

"The contract you are talking about has not been signed. It is under discussion and like any discussion, it may or may not end with a signature," said Bernard Arnault, chairman and CEO of LVMH, when asked by one of the French group's shareholders about a possible partnership for the Paris 2024 Olympic and Paralympic Games, during the luxury industry leader's general assembly at the Carrousel du Louvre in Paris on 20/04/2023.

"We will continue to negotiate, it can take 15 days or six months," said Antoine Arnault, head of image at LVMH Group and managing director of the holding company Christian Dior SE, who is particularly interested in the opening ceremony of the Olympic Games on the Seine on 26/07/2024. "Doing an event like this outdoors, which is not in a stadium, which is in the heart of a city, will probably be the most watched show in the history of television, in the history of the Games," he explained.

The arrival of the LVMH group as a premium partner, i.e. the first level in the sponsorship hierarchy of the Paris 2024 Organising Committee, has been discussed for several…