Bundesliga: Hylo (via Ursapharm) extends as a platinum partner of Bayern Munich (2023-2026)

Ursapharm, a German pharmaceutical manufacturer, has extended as a platinum partner of FC Bayern Munich (Bundesliga) for an additional three seasons (2023-2026), announced the German club on 27/04/2023.

Ursapharm has been promoting its Hylo brand (eye drops) on Bayern Munich's communication materials since 2017-18. The group has the status of "platinum partner", the second level in the Bavarian club's sponsorship hierarchy, alongside Qatar Airways (airline), Konami (video games) and Paulaner (beer).

The company founded in 1974 had launched its first BtoC campaign on the occasion of the official signing of the partnership in August 2017. "We've already been working together very successfully with FC Bayern for six years and have been able to significantly increase our brand awareness within the framework of the partnership, especially at national level," said Dominik Holzer, CEO of Ursapharm and chairman of SV 07 Elversberg (3.Liga), the German club with which the pharmaceutical company has naming rights to the stadium (Ursapharm Arena) and has been displayed as the main shirt…