Ligue 1 Uber Eats: AJ Auxerre lead in terms of value per fan generated on social media (Horizm)

News Tank Football - Paris - News #287523 - Published on 28/04/23 at 08:40

Horizm report dedicated to the impact of 2022-23 Ligue 1 clubs on social networks - © Horizm

⚽️ AJ Auxerre is the 2022-23 Ligue 1 Uber Eats club that generates the most value for the post/fan ratio (€1.56) on social networks, ahead of Stade Brestois 29 (€1.3) and RC Strasbourg Alsace (€1.14).
⚽️ Paris Saint-Germain produces the most value on social networks in absolute terms (€71.7m), well ahead of Olympique de Marseille (€8.8m) and Olympique Lyonnais (€6.3m).
⚽️ The club from the French capital is also the one that creates the most engagement, ahead of Stade Brestois and AC Ajaccio.

This is the main data highlighted by the "Digital Value of Fans" report published by the digital asset management platform Horizm at the beginning of April 2023, in a section dedicated to the French championship. The study focuses on clubs' activity on Facebook, Instagram, TikTok, Twitter and YouTube in 2022.

Methodology

• "In this report we have used Intelligenz to compare performance over 12 months, looking at audience size, value per fan and the primary drivers of value - activity levels and post performance.

• For this report, we have focused all analysis on Facebook, Instagram…

Ligue 1 Uber Eats: AJ Auxerre lead in terms of value per fan generated on social media (Horizm)

Methodology

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Ligue 1 Uber Eats: AJ Auxerre lead in terms of value per fan generated on social media (Horizm)

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