Social media: Premier League & Real Madrid leaders in terms of value generated in 2022 (Horizm)

• The Premier League is the league that generates the most value on social networks in absolute terms (€566m), ahead of LaLiga Santander (€420m) and Brasileirão Assaí (Brazilian D1, €268m).
• The Meiji Yasuda J1 League (Japanese 1^st division) creates the most value in terms of the post/fan ratio (€1.95), ahead of the Brasileiro Assaí (€1.51) and the Cinch Premiership (€1.49).
• The Indian Premier League (IPL) is the league with the highest fan engagement, ahead of the Süper Lig and Ligue 1 Uber Eats.
• Real Madrid CF (LaLiga Santander) is the club that generates the most absolute value (€207m), ahead of FC Barcelona (€168m) and Manchester United FC (Premier League, €149m).

These are the main findings of the "2023 Digital Value of Fans" report, published by Horizm in April 2023, focused on the year 2022.

The report highlights the dominance of football in the sports ecosystem: "Not surprisingly, football is the dominant sport in the world with 6 out of the top 10 leagues and 16 out of the top 25 being football leagues," according to Horizm. Football is also ahead of American sports, which…