FFF: KFC (fast food chain), official partner of the French Federation since 2014, extends until 2028

KFC France, a fast-food chain, has extended its partnership with the Fédération Française de Football and the French men's, women's and U23 teams, as well as amateur football, for an additional five seasons (2023-2028), announced the FFF on 29/04/2023. KFC is also a sponsor of the Coupe de France.

Committed to the Federation since 2014, KFC will continue to benefit from the status of "official partner", the third level in the body's sponsorship hierarchy, alongside Betclic (sports betting), Coca-Cola (beverages), Belin (Mondelēz International brand, food), Intermarché (supermarkets), Brioche Pasquier (food) and Panini (collectable cards & stickers).

Over the 2018-2023 cycle (agreement made official on 08/06/2018), the amount paid by KFC to the FFF is estimated at between €3m to €5m.

This is the fourth partnership signed by the FFF in 2023.
• Panini upgraded its partnership with the Federation to the rank of "official partner" for eight years (2023-2030), on 21/03/2023.
• Volkswagen France renewed as "main partner" (2^nd level) and "official electromobility partner" of the FFF until the…