Women's World Cup: "Should offers continue not to be fair, no broadcast in the Big 5" (G. Infantino)

"To be very clear, it is our moral and legal obligation not to undersell the FIFA Women's World Cup. Therefore, should the offers continue not to be fair (towards women and women's football), we will be forced not to broadcast the FIFA Women's World Cup into the 'Big 5' European countries (France, Germany, Italy, United Kingdom and Spain)," said Gianni Infantino, president of FIFA, at the "Making Trade Score for Women!" held at the World Trade Organization headquarters in Geneva (SUI), on 01/05/2023.

No broadcaster has acquired the rights to broadcast the Women's World Cup 2023, held in Australia and New Zealand from 20/07 to 20/08/2023, in the European Top 5 countries as of 02/05/2023, 79 days before the opening match (New Zealand - Norway, Group A, at Auckland/Tāmaki Makaurau Eden Park, New Zealand on Thursday 20/07/2023).

"It doesn't make any economic sense because the viewing figures are there. Maybe, because it is in Australia and New Zealand, it's not played on prime-time in Europe, but still, it is played at 09:00 or 10:00 (CET), so it is quite a reasonable time (the three…