Amazon: around 1.7 million Pass Ligue 1 subscribers at end of March 2023 (Harris/NPA Conseil survey)

Amazon's Pass Ligue 1 has about 1.7 million subscribers in France (1.7 million in June 2022, 1.5 million in March 2022, 1.8 million in December 2021), according to a survey conducted "at the end of March 2023" for the NPA Conseil (consultancy firm specialised in media) / Harris Interactive (opinion polls and marketing studies) OTT barometer, the results of which were published on 02/05/2023.

This number represents 5.6% of the French people questioned in this survey. "The service is thus back to the level of spring 2022, after the lows of late September, then late December 2022 (the latter probably caused in part by the suspension of the Ligue 1 Uber Eats due to the 2022 World Cup). But it never surpassed its peak in late 2021 and the 6% penetration it had reached then," said NPA Conseil.

19% of Prime Video platform subscribers also owned a Pass Ligue 1 subscription at the end of March 2023, compared to 16% in December 2022 and 21% in June 2022, according to the survey.

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