Premier League: All Star Partners, official retail partner of Liverpool FC in China from 2023

News Tank Football - Paris - News #288027 - Published on 04/05/23 at 10:40
©  LFC
Mike Cox (Liverpool FC) and Luo Bin (All Star Partners) - ©  LFC

All Star Partners, a Chinese company specialised in e-commerce and licensing for sports organisations, will become the "official retail partner" of Liverpool FC (Premier League) in China from 2023, announced the club on 01/05/2023.

As part of the agreement, both parties will provide Chinese fans with access to the English club's merchandise...

©  LFC
Mike Cox (Liverpool FC) and Luo Bin (All Star Partners) - ©  LFC

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