LaLiga Santander: Mediapro renews as international audiovisual agency (2024-2029 cycle)

The Spanish audiovisual group Mediapro will continue to market the international media rights (excluding MENA and North America) to LaLiga Santander over the 2024-2029 cycle (five seasons), announced LaLiga on 04/05/2023.

Mediapro is marketing the 2019-2024 international media rights to the Spanish championship for a total of €4.485bn, or €897m per season (compared to €636m over 2015-2019, also marketed by Mediapro). LaLiga Santander's media rights are distributed in North America via partner Relevent Sports Group (a US promoter & media company) and in the Middle East-North Africa region by Galaxy Racer, a company based in Dubai (United Arab Emirates).

"The new agreement establishes a medium-term strategy in which LaLiga will lead the aspects related to audiovisual strategy, market analysis, deadlines for entering each of the markets, etc. This work, will be carried out in coordination with Mediapro Group as an international audiovisual agency," explained the Spanish league.

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