Formula 1: MSC Cruises extends as a global partner of Formula One Group until 2026

MSC Croisières (MSC Cruises), a Geneva (SUI) based cruise line belonging to the MSC Group (shipping), will continue as a global partner of the Formula One Group for four seasons (2023-2026), announced the body on 05/05/2023. The brand has been involved with F1 since the 2022 season.

As part of this renewed agreement, MSC Cruises will become the title sponsor of the 2023 Belgian Grand Prix (28-30/07) and will set up a fan zone during the race. The company will also charter some of its boats during the Grand Prix weekends in order to offer "a unique hospitality experience," according to the body. This arrangement will be inaugurated for the first time during the Abu Dhabi Grand Prix, the last of the 2023 season (from 24-26/11). F1 and MSC Cruises, which have respectively committed to achieving carbon neutrality by 2030 and 2050, "will also continue to work together toward the shared goal."

MCS thus continues to benefit from the highest status in the Formula 1 sponsorship hierarchy, alongside Aramco (hydrocarbons), Amazon Web Services (cloud), Crypto.com (crypto-assets), DHL…