LFP: a partnership with marketing agency rEvolution to promote Ligue 1 Uber Eats in the USA

The Ligue de Football Professionnel has partnered with US sports marketing agency rEvolution "to increase exposure and drive awareness among a wider US audience," announced the agency on 10/05/2023.

Through this agreement, "Ligue 1 Uber Eats seeks to increase exposure, establish strategic partnerships, and ultimately enhance awareness of the thriving league in order to drive the fan base of Ligue 1 Uber Eats in the US market. To build a strong foundation in the US, Ligue 1 Uber Eats will develop and rollout a creative campaign focused on promoting the league as an exciting showcase for the best talent in the world," said the agency.

"This strategic partnership with rEvolution is a crucial first step in achieving Ligue 1 Uber Eats' global ambitions. Through increased collaboration with brands, media partnerships, sponsorship, international matches, and talent development, Ligue 1 Uber Eats aims to create a lasting impact on the American football landscape," added rEvolution.

• The commercial subsidiary of the Ligue de Football Professionnel officially became "LFP Media" on 21/04/2023.
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