FIFA: Unilever (hygiene products), sponsor of the Women's World Cup 2023 & the 2026 World Cup

The Unilever Group, through its hygiene products brands Rexona, Dove, Lifebuoy and Lux, has become an official sponsor of the Women's World Cup 2023 (organised in Australia and New Zealand, from 20/07 to 20/08/2023), announced FIFA on 11/05/2023. This agreement runs until 2027 and therefore also includes the 2026 World Cup (in Canada, the United States and Mexico), as well as the International Federation's esports competitions.

"As part of the agreement, FIFA and Unilever will collaborate with FIFA's Women's Development Programme. Launched in 2020, this initiative is designed to provide opportunities for women and girls and supports the continued growth of women's football around the globe. Unilever will provide funding, human resources, and support for tailored development programmes to tap into the upsurge in interest surrounding the women's game," said the body.

"FIFA is targeting 1.5 million attendees across the tournament's 64 matches, providing many opportunities to inspire more women and girls to get involved in the sport. The collaboration will build on existing projects by…