Premier League: Betfair (online betting) partners with Liverpool in 6 European countries in 2014-15

The British betting operator Betfair operato, became the exclusive partner of Liverpool FC (Barclays Premier League) in the United Kingdom, Spain, Ireland, Denmark, Bulgaria and Italy for the 2014-15 season, the club announced on 25/11/2014.

Betfair is the third betting operator to become a regional partner of the club, after 188Bet in Asia and Brazil and the Swedish betting site ComeOn! for the Scandinavian market. Liverpool FC has developed a prominent regional partnership strategy for the betting sector since 2012.

• "Regionalising partnerships means that we are able to work with brands, such as Betfair, in countries where they have the strongest presence and where our footprint can best match their brand objectives. Ultimately this means that we can deliver relevant and engaging programmes in those regions", said Billy Hogan, the chief commercial officer of Liverpool FC.
• The club finished second in the Barclays Premier League in 2013-14.
• Liverpool FC achieved a turnover of £206.1m (€250.9m) in fiscal 2013 (from 01/06/2012 to 31/05/2013).