2022-23 Ligue 2 BKT: How do clubs work on their local identity? (2/3)

"We have a vision that goes far beyond the sporting aspects and which must be developed through our commitment to subjects such as training, inclusion and the promotion of women in sport," said Arnaud Saint-André, CEO of Quevilly Rouen Métropole.

How do you work on your local identity? This was the question News Tank Football asked 12 of the 2022-23 Ligue 2 BKT clubs. Four of them express themselves in this second part (of three): Quevilly Rouen Métropole, SM Caen, Grenoble Foot 38 and Paris FC.

"For the new club project, the idea was to rely on the local identity, on the personalities who can bring us recognition. We are lucky to have pure Grenoble products, very supportive, many are fans of football and their city," said Alexis Sandre, head of communications and press relations at Grenoble Foot 38.

"Along with training and CSR, territorial anchoring is one of our three pillars of development," explained Romain Gorlier, sales and marketing director at Stade Malherbe de Caen.

"In the long term, Paris FC can become an 'open stage' for Parisian artists who wish to open up to the club's…