2022-23 Ligue 2 BKT: How do clubs work on their local identity? (3/3)

"As far as our local identity is concerned, we have to start from the principle that we are, to my knowledge, the only club in the five major leagues from a town with less than 10,000 inhabitants. There have certainly been isolated cases, particularly abroad, but none of these clubs have managed to remain stable in the domestic top flight for as long as we have," said Christophe Gautier, head of communications at EA Guingamp.

How do you work on your local identity? This was the question News Tank Football asked 12 of the 2022-23 Ligue 2 BKT clubs. Four of them express themselves in this third part (of three): AS Saint-Étienne, En Avant de Guingamp, Pau FC and Dijon FCO.

"Although we are a small club, our last major project on the subject of territorial identity was the change of our logo a year and a half ago," explained Antoine Perpignaa, head of marketing and communications at Pau FC.

"We are proud of our city, a city with working-class roots but turned towards the future, classified as a creative design city by UNESCO, and we want to show it," said Thomas Granger, head of…