FIFA: presentation of the 2026 World Cup brand identity & the "We are 26" campaign

FIFA has revealed the brand identity for the 2026 World Cup at a ceremony held at the Griffith Observatory in Los Angeles (California, USA) on 17/05/2023.

"For the first time in history, an image of the actual trophy and the tournament hosting year is being depicted, forming an innovative design language that anchors the FIFA World Cup emblem for 2026 and beyond. The image of the trophy and the year allow for customisation to reflect the uniqueness of each host, while building an identifiable brand structure for years to come," said the International Federation on 18/05/2023.

FIFA is also presenting its "We are 26" - "a campaign that empowers people, places and communities to play an integral role in launching the FIFA World Cup 26 official brand. The campaign has captured portraits of faces and places that tell their own unique FIFA World Cup stories, featuring individuals and experiences that await fans in 2026 and inviting everyone to be a part of it," added the body.

The FIFA Congress awarded the hosting of the first World Cup to be contested by 48 teams (as opposed to 32 from…