Italy: Rai acquires TV rights to the Summer & Winter Olympics for the 2026-2032 cycle

News Tank Football - Paris - News #289364 - Published on
©  D.R.
Olympic Games - ©  D.R.

Rai has acquired, via a sublicensing agreement with the European Broadcasting Union (EBU) and the media and entertainment conglomerate Warner Bros. Discovery, the exclusive free-to-air broadcasting rights in Italy to the Summer and Winter Olympic Games for the 2026-2032 (four editions), announced the Italian public broadcasting group on 17/05/2023.

Rai will broadcast, via "all platforms (TV, internet and mobile)", the Milan-Cortina 2026 Olympic Winter Games, the Los Angeles 2028 Olympic Summer Games, the 2030 Olympic Winter Games (not awarded) and the Brisbane 2032 Olympic Games (Australia). Warner Bros. Discovery holds the pay-per-view rights to these editions and will broadcast them via the pay-TV group Eurosport and the streaming platform discovery+.

Warner Bros. Discovery and the EBU acquired the media rights to 49 territories in Europe (excluding Russia and Belarus) for the Summer and Winter Olympic Games over the 2026-2032 cycle on 16/01/2023.

  • "Rai, which already has in its portfolio the broadcasting rights for the Paris 2024 Games Paris 2024 Olympic and Paralympic Games
©  D.R.
Olympic Games - ©  D.R.

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode