NFL: New Orleans Saints, the first franchise to obtain marketing rights in France

The New Orleans Saints NFL franchise (New Orleans, Louisiana) has been awarded international marketing rights in France and has become the first club in the North American football league to be awarded the French market, announced the National Football League on 23/05/2023.

The awarding of the French market to the New Orleans Saints is part of the expansion of the NFL's "Global Markets Program", announced the same day. Launched in 2022, this strategy "grants NFL clubs access to international markets for marketing, fan engagement and commercialization activations as part of an important, long-term strategic effort to enable clubs to build their brands globally while driving NFL fan growth beyond the US. Twenty-one clubs will now participate in the program in 2023 across 14 international markets, up from 19 participating clubs across 10 markets last year," explained the League.

"We are excited to be awarded France as our NFL Global Market Program territory. New Orleans and France have enjoyed a unique cultural connection for centuries and we are excited about working with the NFL and…