ExclusiveSamba Digital: "Our vision is to enable any sports brand to go international quickly" (F. Fausser)

News Tank Football - Paris - Spotlight interview #290117 - Published on
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Frédéric Fausser, founder and CEO of the marketing agency Samba Digital - ©  Linkedin

"Samba Digital's vision is to enable any sports brand in the world to go international quickly and cost-effectively via the digital medium. We help companies to increase their visibility outside their domestic territory, in markets where they don't necessarily have the resources, the knowledge or the culture," said Frédéric Fausser, founder and CEO of the marketing agency Samba Digital, to News Tank Football on 23/05/2023.

"Our customers are asking us more and more frequently for consultancy services, such as an audit of their social networks or identifying opportunities. Where big agencies would charge €100,000 or €200,000, we offer this service for 10 times less, but with a similar level of quality. We are the new challengers in sports and digital marketing, with the advantage of being extremely flexible and available 24 hours a day. We want to break the traditional image of the sports marketing agency, which is more expensive, not always flexible nor very international," said Fausser.

"For 2022, we are at a turnover of $4.2m (€3.8m). Our goal is to reach $6.3m (€5.8m) in 2023…

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Frédéric Fausser, founder and CEO of the marketing agency Samba Digital - ©  Linkedin

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