Premier League: Kaiyun Sports (sports betting), sleeve sponsor of Crystal Palace FC for 2023-24

Kaiyun Sports, an Asian sports betting operator, has become a sleeve sponsor of Crystal Palace FC (Premier League) for the 2023-24 season, announced the club on 27/05/2023.

The brand succeeds African financial services operator Mukuru, which appeared on the sleeve of the London club's shirts for the 2022-23 season. Kaiyun Sports was also a sleeve sponsor of another Premier League club, Aston Villa FC, in 2022-23. This agreement has not been renewed as of 31/05/2023.

Crystal Palace recently welcomed another partner: Ticketmaster, which will become the club's "official ticketing partner" from the 2023-24 season, as part of an agreement signed on 11/04/2023. Under the terms of the agreement, Ticketmaster will be responsible for marketing tickets for all the club's home games at Selhurst Park (London, England).