Formula 1: Heineken (beer) extends as a global partner of Formula One Group from 2023

Heineken, a Netherlands-based beer brand, will continue as a global partner of the Formula One Group as part of a "multi-year deal," announced the governing body on 31/05/2023. The brand has been involved with F1 since the 2016 season.

As part of its partnership with F1, Heineken is the title sponsor of the first Grand Prix of Las Vegas (Nevada, USA), which will be held on Saturday 18/11/2023. The brewer is also the title sponsor of the Mexican, Brazilian and Dutch Grand Prix (since 2020), all three on the calendar for the 2023 season, and was previously associated with the Italian (2016-2021) and Australian (in 2022) GPs. The brand also offers "at-track activations, providing world class DJs at events and enhancing fan experiences globally" on race weekends.

As part of the renewed agreement, Heineken will promote its alcohol-free beer 'Heineken 0.0' and "use F1's global platform to provide messaging around responsible consumption," said Formula One Group. The brand also continues to enjoy the highest status in Formula 1's sponsorship hierarchy, alongside Aramco (hydrocarbons)…