FIFA: Frito-Lay (snacks), official supporter of the Women's World Cup 2023 for North America

Frito-Lay, a Mexican company specialised in the food industry and owned by the American group PepsiCo, has become an "official supporter" (3^rd level) of the Women's World Cup 2023 (in Australia and New Zealand, from 20/07 to 20/08/2023) for North America, announced FIFA on 30/05/2023.

This partnership "marks Frito-Lay’s largest-ever investment in women’s sports and underscores the brand’s commitment to celebrate and support women in sports," said the international federation. The brand had previously partnered FIFA for the 2022 World Cup in Qatar, for which it became a regional supporter on 17/06/2022. For the Women's World Cup 2023, "Frito-Lay brands Lay's, Doritos and Cheetos will offer Women's World Cup-branded packaging just in time for the tournament. Cracker Jack will also feature World-Cup branded packaging through its limited-edition Cracker Jill packaging, which was created to celebrate women who break down barriers in sports and support women in sports."

The Mexican company is the sixth to become an official supporter of the competition, after Commonwealth Bank (AUS…