Germany/DFB: Google Pixel, title sponsor of the Frauen-Bundesliga for four seasons (2023-2027)

Google Pixel, a smartphone brand owned by US technology services company Google, has acquired the naming rights to the Frauen-Bundesliga (Germany Women's 1^st Division) for four seasons (2023-2027), announced the Deutscher Fussball Bund on 01/06/2023. The German women's league will be known as the "Google Pixel Frauen-Bundesliga" from the 2023-24 season.

Google Pixel succeeds Flyeralarm, a company specialised in printing solutions for businesses, which held the same rights for the 2019-2023 cycle, during which the women's league was known as Flyeralarm Frauen-Bundesliga. The American brand will benefit from visibility on the sleeves of the shirts of all the clubs participating in the championship, on signage at the stadiums hosting the matches, as well as "extended digital activation rights", notably for the creation of content.

On 25/05/2023, the American company also became, via its Google Pixel brand, an official partner (2^nd level) of the German women's national team with the DFB for three years (2023-2026). It is the second brand to make an exclusive commitment to the German…