UEFA: Amazon (e-commerce, USA), 11^th partner of women's football from 2023

The American e-commerce group Amazon has become a UEFA women's football partner as part of a "multi-year partnerhsip" from 2023, announced the body on 02/06/2023. The agreement covers a range of competitions, including the Women's Euro 2025, the Women's Champions League, Women's Futsal Euro 2023, the Women's Finalissima and the European Women's U19 Championship.

As part of the agreement, "the first time Amazon sponsors a major international sports tournament, Amazon will support fans by collaborating with UEFA on an Amazon Web Services (AWS) solution to support the growth of the sport and by developing the first-ever official UEFA Women’s Champions League online store," explained the body.

The American company thus becomes UEFA's 11^th women's football partner, alongside adidas (footballs), EA Sports (video games), Euronics (electronics and household appliances), Grifols (healthcare), Heineken (beer), Hublot (watches), Just Eat Takeaway (meal delivery service), PepsiCo (beverages), PlayStation (video game consoles) and Visa (payment solutions).