Spain/LaLiga: launch of a new brand identity from the 2023-24 season
"LaLiga is presenting a new strategic positioning and international branding," announced the body on 05/06/2023. The renewed visual identity is accompanied by a new slogan, "The Power of Our Fútbol", which reaffirms LaLiga's "commitment to inspire and make a positive impact on society."
"This change reflects the evolution that LaLiga has...
