Premier League: noon.com (e-commerce, KSA) extends as Newcastle United's sleeve sponsor for 2023-24

noon.com, a Saudi e-commerce platform, is extending Newcastle United FC (Premier League) as its sleeve sponsor for the 2023-24 season, the club announced on 07/06/2023. The agreement also covers the women's team (acquired by the club on 08/21/2022).

The platform, which has been involved with the English club since the 2022-23 season, will pay the club an estimated €8.7m per year. noon.com took over from travel price comparison site Kayak (USA), Newcastle's sleeve sponsor in 2021-22. The Saudi Arabian sovereign wealth fund (Public Investment Fund, PIF), which acquired 100% of the club on 07/10/2021, is one of the platform's main investors. The platform will continue to benefit from visibility on signage at St James' Park (Newcastle upon Tyne, ENG) as well as on the club's digital channels.

Fun88, an Asian sports betting and online gambling operator, has renewed as an official betting partner of Newcastle United in Asia as part of a "multi-year" agreement, however it will no longer be the club's main shirt sponsor from the 2023-24 season, announced the bookmaker on 05/06/2023. The…