Newcastle United FC: Sela (events & experiences, KSA) becomes main shirt sponsor from 2023-24

Sela, a Saudi Arabian events and experiences organisation, has become the main shirt sponsor of Newcastle United FC (Premier League) as part of a "multi-year" partnership, announced the club on 09/06/2023.

Sela succeeds Fun88, an Asian sports betting and online gambling operator, the club's main shirt sponsor since 2017-18, for an estimated £6.5m (€7.6m) per season, which ended its shirt sponsorship but renewed as an official betting partner of the club in Asia as part of a "multi-year" agreement on 05/06/2023 (see below).

"The agreement represents an integral part of Sela's continuing global expansion. The partnership with Newcastle United will reach, engage and connect with the Magpies' rapidly growing global fanbase and audience through a range of physical and digital activations," said Newcastle United.

"Sela joins us on our exciting journey back into the UEFA Champions League, enabling us to reach and engage with an even greater global audience together. Our partnership will provide a key gateway to growing our fanbase globally, and specifically in Saudi Arabia and the Middle…