esports: Aldi (supermarkets) launches a communication campaign to encourage women in the sector

Aldi France, a national subsidiary of the German group specialised in hard-discount supermarkets, has launched the "Place aux nouvelles gameuses" programme aimed at encouraging more women in the esports sector, announced the company, partner of three French esports clubs (Team Vitality, Solary and Gentle Mates) and the French League of Legends (LFL), on 13/06/2023.

Aldi has appointed Laure Valée, a journalist and presenter specialised in esports, as ambassador for this new brand campaign and has entered into a partnership with the association "Women In Games", which is committed to promoting gender equality in the video game industry in France. "Aldi France's support will enable players from the "WIG esport" incubator to take part in major esports events such as the Gamers Assembly, and to benefit from masterclasses, training and media training," explained Aldi.

Aldi activated its partnership with Team Vitality to support the French club in the creation of its first semi-professional women's team playing in French League of Legends competitions on 03/04/2023. Five players have been…