esports: Intersport enters the sector as an official merchandise distributor for five clubs

Intersport France has launched its first esports operations as the official merchandise distributor for four French clubs (Karmine Corp, Team Vitality, Izidream, JobLife) and one Swiss team (Team BDS) from 2023, announced the French subsidiary of the Swiss sporting goods retail group on 13/06/2023.

The group will be responsible for marketing the clubs' products (shirts, training kit and accessories), which have been available for sale online since 13/06/2023. From the end of June 2023, twelve Intersport stores will offer equipment from the clubs.

Intersport becomes "becomes the first sports retailer to offer these products on a large scale. In so doing, it confirms its position as an innovative leader in the sports industry. The launch of this new product line is a major step in the evolution of the cooperative, which aims to modernise its image while meeting the needs of a younger, technically-savvy consumer," said Intersport, which will benefit from assets of visibility on the teams' social networks.

"Esport has gone beyond the status of a niche phenomenon to become an essential…