Italy: MSC Cruises becomes a partner of the Serie B for the 2014-15 season

MSC Cruises, a private Italian cruise company, became an official partner of the Serie B for the 2014-15 season, the league announced on 27/11/2014.

The shipping company will be present on the advertising boards of the 22 clubs in the 2014-15 championship. MSC Cruises will also allow different clubs to set up marketing operations with their sponsors on the ships of the company.

• "This partnership is a great opportunity for Serie B hosting another prestigious brand. We believe we are for MSC Cruises an interesting catchment area by virtue of our presence in the Italian regions and thanks to the duration of the championship, which ensures visibility ten months a year," said Paul Bedin, director general of the Serie B.
  
• MSC Cruises was a partner of AC Milan, SS Lazio, Sampdoria (Serie A), Palermo (Serie B) and Valencia CF (Liga BBVA) in 2013-14, and appears as the shirt sponsor of Evian TG FC (Ligue 1) in 2014-15.

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