FIFA: a joint sponsorship programme for the 2026 World Cup & Concacaf competitions

FIFA and Concacaf have entered a collaboration agreement "to jointly promote and market partnership opportunities for selected national team competitions," announced the two parties on 14/06/2023.

This partnership covers three years, until the 2026 World Cup (organised in Canada, the United States and Mexico). In addition to this, the agreement covers the following Concacaf competitions:
• the Women's Gold Cup (in February and March 2024)
• the final stages of the Concacaf Nations League (2023-24 and 2024-25 editions)
• the Gold Cup (in 2023 and 2025)

"This groundbreaking initiative will provide brands and prospective partners with a unique opportunity to truly impact the global game at a hugely important moment in its growth in North America and the entire Concacaf region. Brands will be given the opportunity to have a presence and integration at hundreds of elite national team matches involving the very best sides from across the region and the world," explained FIFA.

• Valvoline, a US manufacturer and distributor of engine oil, additives and lubricants, extended as a partner…