Future of Sport: "We have to think about the legacy of Paris 2024" (A. Bompard, Carrefour)

"There are many inspirational things that are so important for us. We are at almost one year away from the Olympics. Carrefour are one of the five premium partners of the event. We have the chance to discuss a lot with Tony Estanguet (president of Paris 2024) and all the teams. We must succeed in organising. But we have also to think about what the legacy would be the day after and what would have changed because of the Olympics," said Alexandre Bompard, CEO of the French retail group Carrefour, during Future of Sport (Paris Expo Porte de Versailles), on 15/06/2023.

Bompard participated in a discussion entitled "How brands can contribute to the legacy of the Paris 2024 Games" with Nick Keller, CEO and founder of Benchmark.

"The Olympic Games will be a success if they are well organised. French people love sport when the French win. It's very important that athletes have a good performance. I'm not responsible for the athletes or for the organisation. But as a premium partner, the third objective which is also the one of the COJO is that we have to change the perception of sport in…