Future of Sport: "We want the Games to make environmental transition progress" (M. Vinet, Coca Cola)

"For the first time in the history of the Games, we will be reinventing the distribution model for our beverages, which will be served in returnable and reusable cups, with the assurance of waste-free Games. We want the Games to make progress in the environmental transition. It won't be perfect, but the idea is to learn by the time of the Paris 2024 Olympic Games and to deploy an excellent execution during the event. Lessons will be learned from these Games, and passed on to the Milano Cortina 2026 and Los Angeles 2028 teams," said Mickaël Vinet, president of The Coca-Cola Company France, at Future of Sport (Paris Expo Porte de Versailles), on 17/06/2023.

Vinet took part in a round table discussion entitled "Coca-Cola: Paris 2024 Games - A source of inspiration for more environmentally-friendly events" alongside: alongside:
• Georgina Grenon, director of environmental excellence for Paris 2024
• Eric Desbonnets, vice president of operations and sustainable development for Paris 2024 at Coca-Cola
• Pierre Rabadan, Deputy Mayor of Paris in charge of Sport, the Olympic and Paralympic…