Bundesliga: Sportfive extends as marketing agency of Borussia Dortmund and Bayer Leverkusen

Sportfive has extended as marketing agency of Borussia Dortmund (Bundesliga) until 30/06/2031 and of Bayer 04 Leverkusen (Bundesliga) until 30/06/2029, announced the agency on 20/06 and 21/06/2023.

"Sportfive has been supporting the eight-time Bundesliga champions since 1999 in all marketing matters, such as sponsor acquisition, the expansion of partnerships, and the marketing of the hospitality areas in Signal Iduna Park (Dortmund, GER). The agency will take on further marketing mandates in the areas of women's football and esports. The main focus in the coming years will be on expanding partnerships in the target market of the USA, where the BVB team will hold a summer tour in 2023," said Borussia Dortmund.

"Sportfive will continue to support the club locally in all marketing matters. In addition to the existing contract, the agency will also take over responsibility for the key account / partner management area from 01/07/2023. Last season was the most commercially successful for Bayer 04 in terms of marketing, and was closed with a record result," said Bayer 04 Leverkusen, of…