Cycling: TikTok (social network), official supplier of the men's and women's Tour de France in 2023

TikTok (Douyin in Asia) has become an official supplier of the Tour de France 2023 (from 01 to 23/07/2023) and the Tour de France Femmes avec Zwift 2023 (from 23 to 30/07/2023), announced the social network owned by the Chinese group ByteDance on 22/06/2023.

TikTok has the status of official supplier, the third level in the sponsorship hierarchy of the two cycling events organised by Amaury Sport Organisation. "TikTok will enable followers, fans and the wider Tour de France community to experience the race in a new and unique way. TikTok creators will bring a new point of view and perspective to the Tour, showcasing their love for the sport and their creativity through their own video creations," said TikTok. The official Tour de France account on TikTok has 319,000 followers.

"This partnership with the Tour de France builds on the TikTok community's love of sport and cycling in particular. TikTok will bring the two flagship races in the men's and women's cycling calendar to life for an audience of over one billion users worldwide - including 150 million in Europe," added the social…