Marketing: Romy Gai (FIFA) among the 50 most influential people in 2023 (Forbes)

Romy Gai, chief business officer of FIFA since April 2022, is featured in Forbes' 2023 ranking of the 50 most influential people in marketing ("World's Most Influential CMOs"), published by the American business magazine on 22/06/2023. The Italian is in 13^th place.

"With a remit that includes growing the popularity of football worldwide, Gai’s reach and influence is expansive. The most recent FIFA World Cup in Qatar was the first World Cup to be hosted in the Middle East and to feature female referees, important inclusion, and representation milestones on the global stage. The event also broke multiple records including total Finals match viewership of over 1.5 billion people globally, $7.5bn in revenues earned for the sports’ governing body and set multiple English-language viewership records in the United States. The 2026 World Cup is set to take place in the US, Canada, and Mexico, and with influence over the governing body’s commercial results, Gai’s stage is truly global," said Forbes of the former president of AWE International Group, who also worked at Juventus FC (Serie A…