FIFA: TAB (betting) & Optus (telecoms), official supporters of the Women's World Cup 2023

TAB (Totalisator Agency Board) New Zealand, New Zealand's national lottery and sports betting operator, has become an official supporter of the Women's World Cup 2023 (Australia and New Zealand, 20/07 to 20/08/2023), announced FIFA on 26/06/2023.

The bookmaker will benefit from visibility on signage at the four host stadiums located in New Zealand (Eden Park, Waikato Stadium, Wellington Regional Stadium and Dunedin Stadium). "We’ve always been focused on nurturing the future of sport, with more than NZ$12m (€6.8m) going back to sport in New Zealand last year thanks to Kiwis betting with TAB," said Jodi Williams, chief marketing and customer officer for TAB.

The Women's World Cup 2023 also welcomes another official supporter, Australian telecommunications operator Optus, via an agreement made official on 22/06/2023. As part of the partnership, "Optus will now promote its range of telecommunications services, alongside leveraging Optus Sport as an official broadcaster for all 64 games," explained FIFA.