Premier League: Trade Nation (trading), sleeve sponsor of Aston Villa from the 2023-24 season

Trade Nation, a British company specialised in trading, has become a sleeve sponsor of Aston Villa FC (Premier League) from the 2023-24 season, announced the club on 22/06/2023.

The agreement covers the club's men's and women's teams. Trade Nation takes over from sports betting operator Kaiyun Sports, which featured on the sleeve of the English club's kit for the 2022-23 season.

Aston Villa have also welcomed a new main shirt sponsor: sports betting operator BK8, which signed a three-season deal (2023-2026) on 22/06/2023. The bookmaker succeeds the British company Cazoo, which sells second-hand vehicles online and has been the club's shirt sponsor since 2020-21 (£6m/€6.6m). Cazoo, which is experiencing financial difficulties, terminated all its sponsorship agreements in Europe at the end of the 2022-23 season. The agreement with BK8 will run until the implementation of the ban on Premier League clubs advertising bookmakers as main shirt sponsors from the 2026-27 season.