Ligue 1 Uber Eats: How do clubs work on their local identity? (1/3)

"The link with the region is a real issue for ESTAC, especially as it belongs to City Football Group. Some supporters may think 'we're just a development club, the shareholder doesn't care about our local identity or whether we're in Ligue 1 or Ligue 2', whereas on the contrary, over the last two years the club has never done so much for local development," said Mathias Barbera, head of communications and marketing at Espérance Sportive Troyes Aube Champagne.

How do you work on your local identity? This was the question News Tank Football asked nine of the 2022-23 Ligue 1 Uber Eats clubs. Three of them provide their responses in this first part (of three): ESTAC Troyes, AS Monaco FC and Stade Brestois 29.

"AS Monaco is unique in that it represents a country. The Monegasque identity is naturally very present for us and, to a certain extent, AS Monaco is a vector of image for the Principality. The best example of our respect for tradition is the fact that year after year, the red and white colours and, since 1961, the iconic diagonal designed by Princess Grace, adorn our shirt. This is…