AFC Bournemouth: Vitality (insurance) extends its stadium naming rights (2023-2026)

News Tank Football - Paris - News #293171 - Published on
©  AFC Bournemouth
Vitality has held the naming rights to the "Vitlaity Stadium" (Dean Court) since 09/07/2015 - ©  AFC Bournemouth

Vitality, the UK health and life insurance group, has extended its naming rights to the Vitality Stadium (11,329 capacity) for three seasons (2023-2026), announced AFC Bournemouth (Premier League) on 26/06/2023.

Vitality acquired these rights on 09/07/2015. As part of the agreement, the British company also remains the "official wellness partner" of the English club's men's and women's teams, as well as title sponsor of two stands at the Vitality Stadium (Vitality East Stand and Vitality Main Stand).

Five of the twenty 2023-24 Premier League clubs (25%) have a title sponsor for their stadium: Manchester City FC (Etihad Stadium), Arsenal FC (Emirates Stadium), Brentford FC (Gtech Community Stadium), Brighton & Hove Albion FC (American Express Community Stadium) and AFC Bournemouth.

Premier League: 5/20 clubs (25%) have a stadium naming partner in 2023-24

©  AFC Bournemouth
Vitality has held the naming rights to the "Vitlaity Stadium" (Dean Court) since 09/07/2015 - ©  AFC Bournemouth

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