Ligue 1 Uber Eats: How do clubs work on their local identity? (2/3)

The history of Lens is closely linked to the mines. The club is an offshoot of the Compagnie des Mines, which sponsored it in the early 1930s. More broadly, the club is closely associated with the era of industrialisation in France. Our challenge, in a region that has seen the closure of mines and tragedies, is to maintain this culture by...