LFP: agreement with ISG/TGI Sport for geolocalised virtual advertising during Ligue 1 matches

LFP Media has entered into a partnership with the marketing agency ISG/TGI Sport "to produce virtual feeds on several Ligue 1 Uber Eats matches from the 2023-24 season," announced the Ligue de Football Professionnel's commercial subsidiary on 27/06/2023.

"From the 2023-24 season, several Ligue 1 Uber Eats matches will be broadcast in different territories with a virtual feed allowing advertisers' messages to be modified according to the territory from which these matches are watched. ISG/TGI Sport will produce these feeds in at least three territories per match (Asia, America, EMEA excluding France) and will market part of the new inventory created to its portfolio of advertisers," explained the LFP.

ISG/TGI Sport will enable the LFP to market geolocalised virtual advertising to its partners via a dedicated solution provided by UK company Supponor. "Thanks to this agreement, Ligue 1 Uber Eats and its clubs will be able to offer international brands a 360° partnership including dedicated TV visibility in certain markets. The partnership with ISG/TGI Sport will enable Ligue 1 Uber Eats…